So in retrospect it made a lot of sense when Microsoft announced that its Project xCloud game streaming service (which has been in public preview since last October) would finally be coming to the Xbox Game Pass App for Android devices on September 15 th, only to then turn around the following week and shadow-drop it immediately in the form of a new, limited beta, referred to as the “Xbox Game Pass (Beta) App”. In the past few weeks alone they made the stunning eleventh-hour decision to delay their upcoming next-generation console’s de-facto exclusive launch title, Halo: Infinite from Holiday 2020 to a yet unknown date in 2021 they publicly admitted their failure thus far to bring Xbox Game Pass to iOS devices due to Apple’s App Store restrictions and they had no answer whatsoever to yet more Series X/S controller leaks appearing in the retail wild that allegedly revealed the planned November release date for the Xbox Series X, potentially stealing what little marketing thunder the company might have left leading up to launch.Īmid all that noise, Microsoft seemed desperate to put out at least one positive announcement that no one was expecting. It’s been a tough row to hoe for Microsoft lately.
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